OzCHI 2025
Category
Branding
Client
Australian Conference on Human-Computer Interaction
Year
2025
Deliverables
Visual identity Logo Collateral material Website design
Award
IDA Design Awards 2025 - Bronze
Commissioned by the OzCHI Organising Committee, the logo and its identity extension anchor OzCHI 2025, a Human–Computer Interaction conference, in Sydney’s cultural spirit and academic prestige.
Moving away from conventional tech aesthetics, the design aims to soften AI’s visual tone to evoke curiosity, trust, and connection. It invites researchers to reflect on AI via a human-centred lens and makes the subject approachable to a wider audience.
Project Information
Category
Branding
Client
Australian Conference on Human-Computer Interaction
Year
2025
Deliverables
Visual identity Logo Collateral material Website design
Award
IDA Design Awards 2025 - Bronze
Commissioned by the OzCHI Organising Committee, the logo and its identity extension anchor OzCHI 2025, a Human–Computer Interaction conference, in Sydney’s cultural spirit and academic prestige.
Moving away from conventional tech aesthetics, the design aims to soften AI’s visual tone to evoke curiosity, trust, and connection. It invites researchers to reflect on AI via a human-centred lens and makes the subject approachable to a wider audience.
Identity Rationale
The identity is grounded in its host location through references to the Sydney Opera House, while the colour palette is informed by the University of Sydney’s brand colours.
The identity is grounded in its host location through references to the Sydney Opera House, while the colour palette is informed by the University of Sydney’s brand colours.
The identity is grounded in its host location through references to the Sydney Opera House, while the colour palette is informed by the University of Sydney’s brand colours.
Breaking the Mark into Pattern
Deconstructed from the logo, the pattern becomes a flexible visual element applied across conference merchandise.
Deconstructed from the logo, the pattern becomes a flexible visual element applied across conference merchandise.
Deconstructed from the logo, the pattern becomes a flexible visual element applied across conference merchandise.
Code-Inspired Visual Language
The website and social media visuals reference code-based formats to present key conference information in a legible way.
The website and social media visuals reference code-based formats to present key conference information in a legible way.
The website and social media visuals reference code-based formats to present key conference information in a legible way.
On-Site Experience
The on-site design supports a smooth conference experience through clear navigation.
The on-site design supports a smooth conference experience through clear navigation.
The on-site design supports a smooth conference experience through clear navigation.
Design Awards
What People Say
"The design takes a softer, human-centred approach that feels approachable and reflects the collaborative nature of the HCI community."
— Soojeong Yoo, OzCHI 2025 General Chair, Lecturer at the University of Sydney
"The design takes a softer, human-centred approach that feels approachable and reflects the collaborative nature of the HCI community."
— Soojeong Yoo, OzCHI 2025 General Chair, Lecturer at the University of Sydney
"The design takes a softer, human-centred approach that feels approachable and reflects the collaborative nature of the HCI community."
— Soojeong Yoo, OzCHI 2025 General Chair, Lecturer at the University of Sydney
"Li effectively incorporated feedback into her actions to align with project requirements and objectives. She provided compelling justifications for her design decisions."
— Moe Qashlan, OzCHI 2025 Student Design Competition Chair, Associate Lecturer at the University of Sydney
"Li effectively incorporated feedback into her actions to align with project requirements and objectives. She provided compelling justifications for her design decisions."
— Moe Qashlan, OzCHI 2025 Student Design Competition Chair, Associate Lecturer at the University of Sydney
"Li effectively incorporated feedback into her actions to align with project requirements and objectives. She provided compelling justifications for her design decisions."
— Moe Qashlan, OzCHI 2025 Student Design Competition Chair, Associate Lecturer at the University of Sydney
